“It’s really easy to just brush these things off as unimportant, and to a certain extent, sure: I don’t care what kind of ads I’m being served. If they’re tailored to me, all the better—it doesn’t feel any more invasive. That said, you never really know what companies are going to do with the data you give them. Legally, they have to get your permission before they use it, but we’re so quick to give permission without thinking these days that the law doesn’t offer us much solace.”
Read the full article at Lifehacker.