Nike Basketball Crowns LeBron James With “The Ring Maker” Commercial

By: 06.22.12  •  20 Comments

Remember how after a major victory and all the celebratory postgame speeches, players would pop up in a Johnny-on-the-spot TV commercial saying they were going to Disney World next? Yeah, Nike Basketball didn’t even wait until the final horn finished buzzing before hitting the world with their “The Ring Maker” ad, highlighting the triumph of LeBron James (with a smooth, well-placed assist from Marvin Gaye’s “I Want You.”) The spot aired so quickly after the game (followed by showing up on social networks immediately after) that it was damn near impossible to miss.

And that’s how Nike Basketball stays winning by staying ahead and we are all witnesses.

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