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#GameOnWorld: Nike+ Basketball Brings Technology To The Basketball Court

By / 06.18.12

Coming soon, hoopers worldwide will be able to will be able to track their vertical, quickness, and hustle courtesy of Nike+ Basketball. On June 29th, the Swoosh will unveil a new experience connecting digitally enabled footwear – like the upcoming Lunar Hyperdunk+ seen in the clip below – with an interactive mobile app that together delivers revolutionary sport experience. Nike CEO Mark Parker unveiled the new NIKE+ technology at an event in New York earlier this year and proclaimed “NIKE+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete. It’s about much more than a shoe. It represents a shift for NIKE from product, to product + experiences.”

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