adidas Unveils adiPure Natural Shoe Collection

By: 07.19.12  •  3 Comments

Staying with their “less is more” emphasis, adidas debuts their first natural running shoe collection with three models: the adiPure Motion, adiPure Gazelle and adiPure Adapt. Adopting a minimalist approach, the adiPure running range is engineered to promote pure and natural movement with less shoe creating more contact between the runner and the road. The adiPures consists of varying heel gradients to reduce the height between the heel and the forefront of the shoe, depending on runner’s preferences and experience level: the adipure Motion (for beginners), adipure Gazelle (for intermediate level runners) and the adipure Adapt (for the advance natural runner).

Scheduled to drop mid-August, visit for full details.

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