Not to steal Dylan Murphy’s thunder, but he’s exactly right. Folks, with the announcement NBA jerseys will begin donning small ads starting with the 2013-2014 season, we have officially gone European. Everyone seems to be figuring out ways to bring in an extra dollar or two these days, so it was only a matter of time before David Stern’s Basketball Association decided to put this idea in motion. Only in this case, “that extra dollar or two” is more like $100M. Speaking of Stern, his right hand man, Adam Silver, who is in charge of the marketing initiative had this to say about the decision.
“The view is that the teams would need a significant time; one, to sell the patch; and number two, for adidas to manufacture the uniforms, because the patch that would be on the players’ uniforms would also appear on the jerseys at retail.”
It’s the weekend, so I’m choosing to look at the glass half full. I’m not thrilled about the idea, but as long as the sponsorship logos are kept small and to a minimum – basically the exact opposite of this here Rondo jersey – there isn’t much to complain about here. I’m just pissed they didn’t start this when Rasheed Wallace and Damon Stoudamire were in Portland. Who wouldn’t have purchased a ‘Sheed jersey with the Dutch Masters logo perched firmly on the left shoulder?