Don’t look now but it’s already August, which means good kid, m.A.A.d city is just a hair under two months away from shelves. And to begin the final eight week push, Kendrick’s dropping the video for “Swimming Pools (Drank).” A few weeks in a few hundred listens later I’m still finding new wrinkles to the song every so often. The record’s true genius lies in the fact that despite the anti-alcohol themes, it’s still catchy enough to serve as college kids’ drinking anthems. The song’s mainstream enough to go viral but still never strays away from that trademarked K.Dot style that helped him rise to the top.
October 2nd, Compton’s prince takes the throne.