Nike Unveils LeBron James’ New Shoes, The LeBron X

By: 08.12.12  •  11 Comments

The Olympics are a source of national pride…and a chance for brands to showcase their biggest products on a worldwide stage. Never one to miss a moment, Nike and LeBron chose today’s gold medal game to break out his new signature model, the LeBron X, for the first time publicly. The model will become the first sig shoes to incorporate the new Nike+ Basketball technology and also includes the first full-length visible Nike Zoom unit, dynamic Flywire technology and Hyperfuse construction.

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