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The Power Of Volt Explained

By / 08.06.12

For several weeks (months actually), the Air Max 95 has been a topic I wanted to touch on, but failed to find the time to pen the words. Not so much about the shoe but the color we were introduced to with the shoe: neon yellow. When the 95s dropped, buyers we treated to one of the earliest instances of the bright color being used on sneakers, a hue that became a mainstay in Nike’s color palette.

Fast-forward to now. It’s not an accident when Olympians take the medal stand wearing the eye-searing color, now dubbed as volt. Nothing Nike does is by accident or mere trial and error discovery and most other athletic brands have picked up on the color as well, incorporating it into socks, helmets and all sorts of apparel. They all know one thing: volt is the most sensitive color to the human eye, as explained by Brett G.

“The green color that was on the athlete’s feet is Volt, a color that has been polarizing Nike’s footwear for the past four years. The color has been featured on lifestyle and basketball shoes but has its largest appearance in Nike’s Running product. The track surface the runners were running on is a chromatic brown color that falls on the red and yellow side. The athlete’s countries’ uniforms ranged from red to blue to green to orange and as I mentioned earlier they were all Africa descendants so therefore their skin complexion was quite dark. Add to the fact that the race was at night in an open arena and you have a relatively dark palette of colors. Except for the Volt on their shoes.

“Guess what color the human eye is most sensitive to? A greenish yellow hue, one could describe the color as Volt. Your eyes are especially sensitive to it when the color is placed in a relatively dark palette of colors thus making it the highlight and focal point of the image you are taking in.”

Read the full article at BrettGolliff.com.


TAGS2012 OLYMPICSEDUTAINMENTEVERYTHING ELSELondon 2012 Olympic GamesNike RunningSMOKE BREAKSNEAKERSVolt

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