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Wiz Khalifa: “Atlantic Wants More Pop Songs On O.N.I.F.C.”

By 09.13.12

Wiz Khalifa’s on the cover of Complex’s October/November 2012 issue and, in the accompanying feature, Wiz covers everything from his personal relationship with Amber Rose to his business relationship with Atlantic Records, shedding a little light on why the label may have stalled the release of his upcoming album O.N.I.F.C.

On mixtapes and albums

“The game has changed,” Wiz says. “Not to say anything against Mac, but to any artist [who wants to] make their situation stronger, make sure the songs that you publish sell more than your mixtape stuff. That will help you stand up against that because nobody can say that you’re building your career off it.”

On his situation with Atlantic Records

“Atlantic likes O.N.I.F.C.,” says Wiz. “But they want more obvious singles because that’s what sells it for them. My belief in the record is what sells it to me. It’s not a conflict. You just have to communicate so everybody understands it.”

Wiz is looking for that delicate balance. “When you’re working with other people, you figure out how much you do for them and how much you do for yourself,” he says. “You can’t just be an artist fighting for your opinion and that’s it. The label has to understand artists. I wanted to make Rolling Papers when I made Rolling Papers, now it’s time for O.N.I.F.C. Now we’re going to do it exactly how I want to do it to see how that works. It can’t be one-sided.”

Read the full interview at Complex.


TAGSAtlantic RecordsCOMPLEX MAGAZINEEVERYTHING ELSEFEATUREDHEADLINESO.N.I.F.C.SMOKE BREAKWiz Khalifa

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