Cop: UNDRCRWN’s “Gotta Be Barack” Tee

By: 10.22.12  •  5 Comments

UNDRCRWN is getting behind President Obama and his re-election efforts with the release of the “Gotta Be Barack” tee. Much like they did in 2008 when Obama was running against McCain, the brand’s using their usual unique mix of sports, music and cultural references to raise awareness among the youth who are in danger of not participating in the polls. With fashion as the medium, the message is that every vote counts.

The “Gotta Be Barack” t-shirt will officially be available online starting today at UNDRCRWN.

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