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The Details: adidas Energy Boost

By / 02.25.13

I’m sorry I left you. I’ve been on a shoe-celibacy of sorts, at least in regards to how I often I make mentions of them here*. In recent weeks, I’ve kept everything shoe-related sectioned off to my social networks because putting certain stuff here felt like feeding into the madness that surrounds footwear today. That gremlin doesn’t need any more water sprinkled on it.

Therefore, most of my excitement and interest surrounding adidas’ new Boost segment has been bottled up. When the Stripes did their launch event a few weeks ago and images were shown, I was drawn in immediately as I always am when brands bring new tech to the table. In short, Boost is a cushioning “which provides the highest energy return in the running industry.” The first model it’s being used on is the new Energy Boost.

“The foundation of the BOOSTâ„¢ innovation is centered on its cushioning material. Based on a groundbreaking development process created by adidas partner BASF…solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.”

Lord knows why these things excite me so. I tend to believe that humans should always invest in three specific items: mattresses, vehicles and footwear. We spend so much time using each of those, it should be automatic that we put our money into each, making sure we buy the most comfortable variations available. So, I get a little giddy when an advancement like Boost pops up and says “hey, we found something that will add just a little more spring to your step.”

How does it feel? Much as the description suggests. I haven’t fully dug into them yet, no more than a casual wear around the house. But based on that, the Energy Boost bounces back with each stride taken. They’re very responsive and do feel as if you’re being propelled forward slightly. The plan is to put these to the test for a few weeks and see how well they last during my daily run and from morning to night on a casual wear basis.

Like I said though, I haven’t given them a thorough test yet and don’t want to feed into any hype, if there is actual hype for running shoes. Most of that quasi-excitement is geared towards limited stuff and retros. Only actual runners or shoe weirdos like me anticipate trailblazing change. For now, I’m sharing a few detailed pics and sending a thanks to the Three Stripes for sending these through (shoutout to the FedEx fairy, too). Oh yeah, cool packaging too, as they always do.

adidas has up additional information at adidas Running and the Energy Boost model releases on Wednesday, February 27 but can be pre-ordered here.

*I’ve still been buying a lot of pairs though. There may be a need to have a discussion regarding storage space solutions soon. Answers are needed.


TAGSadidasadidas Energy Boostadidas RunningSNEAKERS

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