Jim James woos a woman in a buffalo’s head in his video for “A New Life” because of course he does. It’s Jim James–what other sort of weirdness would you expect from the hirsute head honcho of My Morning Jacket?
His debut solo album, on which “A New Life” appears, is called Regions of Light and the Sound of God. So buffalo heads, a magenta-clad backing band, and random-ass doors in the brush all make for the metaphorical whimsy for which James is known. And the song’s not too shabby either, bouncing from Acoustic Citsuoca folk to punchy sing-a-long. In the end, buffalo heads are the least salient thing about this video. It’s Jim f*ckin’ James, for Christ’s sake.
Regions of Light… is available now via ATO Records.