People search and look for what they perceive as God in the unlikeliest of places, whether it’s in a church or the streets. Take Pyrex Pre$$’ “There is a Coke God” for example. In-house production camp The Moola Gang laces him with a divinebeat that explodes after that introduction. The Pittsburgh native spits with aggression and conviction, documenting trials and tribulations of life revolving around blow, though he does so without glorifying it.
The video’s direction – done under the eye of Ian Wolfson’s – further tells the story, but again, it’s Pyrex who best paints the full picture of the consequences of worshiping under this particular street deity. Hard, Medium, Soft, or Slushy, the young rapper’s debut, is dropping in March.