Detroit Hip-Hop is in a great place right now. Talent is everywhere and coming from all angles, producing a variety of sounds for a multitude of listeners worldwide. One of the gifted currently staking his claim in the Motor City’s revival is Seven The General. With his latest A.R.T. project, the 313 OG shows an immense amount of diversity and delivers an exhibit that more than deserves the praise of his more notable counterparts.
Despite really only being known regionally, local followers will hear this perfectly-executed ten-track tape and notice how Seven has clearly marched his way up from a being a good hood rapper doing open mics to a well-rounded MC capable of taking his music career well beyond his Westside capital surroundings. Instead of gloating trap raps, this listening experience from the baritone thug poet features everything from sketchy street scenes (“iWitness”) and hard-nosed singles (“Show Up”) to bouncy OutKast-esque singalongs (“Knowhere”) and Better Made beach tunes (“Gwap Talk”) – all of which are masterfully backed by Nick Speed’s imaginative production. Shit, “Stupid Fruity Loud Pack” is built from damn Sonic The Hedgehog samples and still manages to let The General display his skilled delivery tactics.
All in all, this A.R.T. (The DIA Project) tape displays next level talent from someone who deserves the right to have recognition alongside the other Detroit players currently getting next level shine. You might not the know the name now, but watch the video for “Show Up” and then download the full tape below and Seven The General is one that’ll become well-known in your iTunes, at the very least.