There are so, so many things to love about Big Boi. It isn’t enough for him to be one of the best rappers that the genre has ever seen – nah, as is the case in his latest video, “Apple Of My Eye,” he has a killer sense of humor. That introduction with the folks from Epic Meal Time is hilarious in its own, Hip-Hop-HOFer-meets-YouTube-HOFer kind of way (that is, completely unique).
Oh, the song? Those hip to Vicious Lies And Dangerous Rumors have been bumping “Apple…” for months, but let these cool, stripped back visuals reintroduce you to one of 2012’s best. Jake Troth provides the catchy chorus, a slick guitar chord dominates the backdrop, and Big comes spitting that ATLien fire. Really, there’s no reason not to hit ‘play.’
Bonus: Big Boi on Chapelle’s Show. Just because.