Since we’ve already flexed our pens a few times about the mic prowess of both LG and Chels, let’s instead focus on the casual depth of their latest video for “Yoga.” Although the therapeutic track from LG’s World Winds EP is somewhat of an emotional hodgepodge between both New Orleans MCs, this Shawn Tha Kidd-directed visual upgrades the track overall, by executing a solid storyboard. Even though that actual story isn’t 100% obvious at first, the high-level theme leaves viewers intrigued from the first frame to the last. With this relatively generic context, that’s exactly what is needed.
Plus, these two up & comers clearly put this together with a minimal budget, good connections and out of the box ideas. In a world where every solid song requires a video and most artists still find simply standing around and rapping acceptable, this is a prime example of how having even the slightest concept stands out ten fold.