13 seasons and still going strong for We Are The Process. The team behind clothing embody their “grow the brand” mantra to the fullest and continue their push with inspired designs for their summer 2013 collection. But instead of the usual “these are our clothes” presentation, WATP decided to share a slice of their lives to showcase their latest set of gear.
“Georgios, Larry, and I have always been behind the camera in one capacity or another. From concepting, art directing, producing the line, and distributing the brand, we’ve never purposely put ourselves in front of the camera for the brand lookbooks. We agreed that this time around would be different. It is truly time to share who we are, what our lives are about, and where our personal interests lie.
“We left on a Friday. Unlike most Fridays, this one would be one we would never forget. Our flight was scheduled for 6am from New Orleans and it was one-way. Our destination would become the starting line of our latest adventure. Jhesika and I had been waiting almost a year, and the day was finally here. We were headed to West Palm Beach to pick up the newest ‘member’ of the family: a Morgan 3 Wheeler. With only enough room for two small bags, full of the newest We Are The Process collection and my DSLR, the next 1000 miles of our life would be recorded and used as the WATP Summer 2013 lookbook.”
Photographed Jorge Menes and modeled by Jorge and his wife, Jhesika. Stop by the We Are The Process site to view the full lookbook.