adidas and 20th Century Fox are making sure movie-goers know this summer’s all about the blades. In a unique partnership, the two companies are using the silver screen to announce the arrival of The Wolverine and the Springblade running sneakers.
As of Friday, theater patrons will begin seeing a 60-second promo clip airing exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theaters across the country from July 12 through August 8. Watch a 10-second teaser below and expect to see it on the big screen next time you’re there to catch a flick.
Previously — The Details: adidas Springblade