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Nature Amplified: A Look At The New Nike Free Hyperfeel + Free Flyknit

By 07.16.13

Nike Free Hyperfeel

Nike’s back at it again. In their continued push to design for bodies in motion for a “Nature Amplified” feel, the Swoosh debuted two new running shoes today — the Nike Free Flyknit and Nike Free Hyperfeel. Both models utilize a few of the companies most popular, new technologies to create minimalist models. The Free Flyknit merges the Free sole with a Flyknit upper while the Free Hyperfeel features Lunarlon and Flywire technologies combined.

“The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.

“Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.

“Innovation is not about creating for its own sake, it’s about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.”

The Free Flyknit’s available for pre-order on Nike.com and scheduled for an August 1 release. The Free Hyperfeel debuts on September 5. View the official images and product videos below.

nike free flyknit electric green

Nike_Free_Hyperfeel

Photos: Nike Inc.


TAGSNIKENike Free FlyknitNike Free HyperfeelNike RunningSNEAKERS

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