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Bo Really Knew Everything

By 08.31.13

bo knows everything

As much as I was inspired by Bo Jackson’s on-the-field exploits, I have to also give credit to Nike’s ability to enlarge the admiration with the “Bo Knows” ad campaign, both the commercials and print pieces like the one seen above.

The Trainer SC still hails as one of my top models of all time and that specific Auburn colorway leads the list. I’m pretty sure ads like the one pictured above and the commercial below are the reason.

Previously: Saturday Matinee – 30 For 30?s “You Don’t Know Bo” | A Look Back: Another Round Of Vintage Nike Print Ads | Another Massive Round Of Vintage Nike Print Ads


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