New Era’s “Wear Your Allegiance” campaign takes us to the west coast to get a little representation, calling on Crooked I to describe what donning that Dodger blue cap on means to him.
The Strong Beach lyricist understands that wearing an LA fitted carries a greater meaning beyond the baseball team itself. It’s a signal as Crook explains “Wherever I’m at, it’s a symbol of ‘hey, I’m going to bring the crowd to where I’m from. And my music definitely about where I’m from.'”
Crook’s not the only one being asked to show his allegiance. Cap-wearers worldwide can enter and tell their story, too. To participate, put on your New Era MLB cap and share a picture of how you “wear your allegiance” on Instagram with the hashtag #shareyourallegiance before October 7th, 2013 for your chance to win. Winners stand to get three three custom cap walls worth $5,000 each or a weekly New Era prize pack.
Watch the video below and, for full details, click here.
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