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New Era Wants You To #WearYourAllegiance

By / 08.08.13

new era wear your allegiance

Everybody knows that caps have taken on larger meanings than the logo and team affiliations imply. They’re signs of a million different ideals and affiliations that vary by the wearer. Now, New Era wants to see how wearers show their allegiance.

The hat company teamed up with some heavy hitters in the cap collecting world to promote its ‘Wear Your Allegiance’ campaign including DJ Clark Kent, Stalley, Lunice, Matt Kemp and more. Fans of the brand can enter to win their very own cap wall on Instagram.

To enter, put on your NE fitted and share a picture of how you “wear your allegiance” on Instagram with the hashtag #shareyourallegiance before October 7th, 2013 for your chance to win. Winners stand to get three three custom cap walls worth $5,000 each or a dope weekly New Era prize pack. For full details, click here.

And with Stalley being the man of the hour since Honest Cowboy‘s releasing today, there’s a behind-the-scenes clip for his portion included below.


TAGSDJ Clark KentEVERYTHING ELSEGEARLuniceMATT KEMPNew Era Cap Co.SMOKE BREAKStalleyStyleVIDEOS

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