Eleven years in the game and still growing. Two gold medals, two championship rings and four MVP trophies and LeBron’s and his legacy are still evolving. Following that parallel rise is his signature sneaker line with Nike Basketball.
For the LeBron 11, designers aimed to create a lockdown feel and provide protection for LBJ, while still not sacrificing weight in the process. The upper’s formed using Hyperposite technology for lightweight lock-down, while keeping the foot firmly in place. Also, in what’s seen as a trademark of LBJ models, the shoe is built to sit as close to the ground as possible without giving up comfort. For that latter, designers used full length Lunarlon and Nike Zoom unit, the first time the combo has been seen on his sig model.
For a neat trick, the sneaker looks identical upside down as it does right side up. The look of the 11 draws from the duality of the number 11 and features ambigrams throughout including:
— The graphic on the inner tongue of the shoe spells out the number six while further highlighting the Roman numeral XI.
— The sock liner graphic reads “LeBron” but when flipped upside down reads “James”.
— A closer look at the Swoosh on the shoe reveals a pattern inspired by modern chain mail in which the initials “LJ” make up the links and repeat at graduating weights.
The LeBron 11 ‘King’s Pride’ will be available on Oct. 12 while the ‘Terracotta Warrior’ will be available on Oct. 1 in Greater China, and on Nov. 27 for the U.S. and the rest of the world.