“It’s time to remind the world that even though I wasn’t on the court, I never left the game.”
To celebrate his return to the court and capture his attitude approaching the upcoming season, adidas debuts a new ad spot for Derrick Rose titled “All In For Chicago.” In the clip, the Bulls point guard reflects on his standing as one of the games best players and rhetorically asks the same questions fans and critics alike are wondering. In the end, he boldly states, “I can still do this.”
The feature debuts at the same time as adidas Basketball’s official unveiling of Rose’s next model in his signature series of kicks, the D Rose 4.
“In addition to reflecting the two distinct sides of Derrick, the D Rose 4 features updated performance and style characteristics that help to elevate his game and represent his unique style of play.
“The shoe uses adidas’ Crazyquick outsole traction system – the company’s latest performance innovation – that gives Derrick maximum control and flexibility for quick moves on the court. adidas’ new SPRINTWEB technology, dynamic GEOFIT ankle support and improved molded SPRINTFRAME enhance the support, comfort and control of the shoe. And, in what has become a trademark on Derrick’s shoes, the three stripes on the back heel remind Derrick’s opponents of his quickness when he drives past and over them on the court.
“The D Rose 4 also includes detailed style elements to deliver a clean off-court look. Premium elements include the gloss upper pattern featuring a modern material finish and smooth synthetic leather, a reflective D Rose logo on the ankle collar and an eye-catching hologram material overlaid by perforated synthetic leather to highlight the shoe’s prominent D Rose logo on the tongue.”
The D Rose 4 sneaker launches in three different colorways along with the signature collection on October 10th at adidas.com and other retailers. Five other editions will launch through the end of the year. Watch the new ad below and see photos of the full collection in the slides that follow.