Last summer was Kevin Durant’s on the court, but this one’s been his alone off the court in ad campaigns. Easy Money Sniper’s made a showing for himself as part of Nike’s “Summer Is Serious” campaign as well as Foot Locker’s series of spots.
Now, he’s starring in the Kevin Durant Investigates (KDI) “New Season. Are you Ready?” campaign led by Nike Basketball and Foot Locker as KD, the investigator who’s on a mission to inspire and reward young athletes actively preparing for their upcoming seasons. For those that are ready, KD and his special set agent assistants award the youngsters with free gear.
The ad spots ties in with Durant’s first tour of Europe, a six-day excursion that will find him in Paris, Milan, Rome and Barcelona beginning September 3 through September 9. Along the way, he’ll be hosting and participating in events geared towards making young athletes “ready” for the new season may hold.