Nike Basketball places Kyrie Irving at the forefront of their premiere basketball model. In the fifth installment of the series, designer Peter Fogg utilizes three of the Swoosh’s key technologies – Dynamic Nike Flywire, Hyperfuse construction and Lunarlon cushioning – to create a lightweight model with a lockdown fit for the Hyperdunk 2013. And it’s Irving’s story – both past and future – comes through in the shoe’s aesthetic.
“Irving’s past and future is the main theme of Irving’s 2013 Hyperdunk as told through color and material. Born in Melbourne, Australia, where his father, Drederick, played professional basketball, Irving is proud of his roots. The green-toned teal and volt colorway is a futuristic take on Australia’s National basketball team colorway of green and yellow. Featured on the tongue and lining is a “wave” graphic that depicts the story of his travels overseas from Melbourne to New Jersey.
“From a design standpoint, Nike used inspiration from Irving’s off-court style highlighted by his admiration for rich, rustic materials with a modern flair. That insight is excentuated in the upper through a contemporary texture with a subtle metallic finish.”
The special colorway of the Hyperdunk 2013 is available at Nike Store, House of Hoops and select retailers worldwide.
Photos: Nike Inc.