Kanye continues his nontraditional approach to marketing Yeezus pieces with his latest video. Instead of going with good ol’ Vevo and YouTube, West took it up a notch and premiered “Bound 2” on The Ellen DeGeneres Show on Monday.
The video itself features Yeezy and Kim Kardashian, who’s partially nude, riding around on a motorcycle. Speaking on her presence, Kanye described his baby momma boo’s role as it plays into the whole video as “really sexy, “Kim looks beyond gorgeous. It’s very artsy, very beautiful. The imagery is very colorful and light. Nothing about it feels pop or urban. She looks incredible.”