This, dear readers, is the shoe release of the year.
Keep those god awful Red Octobers and the Jordan 88s. The Air Jordan 1 OG “Bred” joints are the shoe that started an entire movement that turned into a way of life for many of us. On September 15, 1985 Michael Jordan and Nike unveiled the first installment in the famed Air Jordan line. In a sleek black and red colorway, they were met with modest success. Until October 18th when NBA commissioner David Stern officially banned the kicks for not adhering to the league’s uniform policy.
Mind you, this is after His Airness was fined $5000 per game wearing them, a tab Nike happily picked up. In a stroke of marketing genius, Nike released the above commercial. After news broke that the black and red models of the Air Jordan 1 were banned, people were clamoring to purchase these controversial shoes. And the rest is sneaker history.
Years later, the Banned 1s dropped and they were the closest pair to get to the original. Until now.
Complete with the nylon tongue and no banned markings on the heel, these are a sure cop for any Jordan aficionado. This Saturday, December 28, will mark many peoples’ collections coming full circle. And if the black/royal Jordan 1s that dropped early this year are any indication, these will sell out instantly. Good luck everyone.