Have time to kill on this fine Saturday afternoon? Kick back, gather the kids and press play on Welcome 2 Death Row.
From its beginning funded primarily off drug money, to the lies, the comparisons to mafia, the assaults, the multiplatinum classic records, the ’95 Source Awards, the deaths and its meteoric fall from grace, the story of Death Row Records is explained in full without much filter and perhaps the most accurate account available on the 1990s insurgent conglomerate.
“Suge was famous for famous applying the old mafia tactics to instill fear in everybody. A guy just walks in. He has no idea we’re in the middle of a meeting. He wants a record deal. He walks in and says he knows how to rap. So Suge says, ‘Ok, rap. If we don’t like what you do, we gon’ kick your ass.’ He said maybe three words and they just lit his ass up.” – Nate Dogg
As the genre moves further and further away from Death Row’s heyday, consider this a teaching tool for any young whippersnapper not up on game. They’ll never be another movement quite like that strong-armed Eazy-E, Jerry Heller and Vanilla Ice before selling their first record. And in some ways, that’s probably for the best.