Billed as the cornerstone for her forthcoming project, Food, Kelis pulled out all the stops for the visual of her 2013 single, “Jerk Ribs.”
Perhaps I’m the last person on Earth to know, but the reasoning behind the title of the veteran singer’s newest project is quite simple. Kelis spent years studying to be a chef at Le Cordon Bleu.
So as Sam Lansky of TIME.com describes, the video is “less about the finished product and more about the process.”
Gotty™ Note: I feel like this song and its title are both working in conjunction with her new cooking show, Spicy. Hell, the album is called FOOD for crying out loud. Product placement should always be a little more discreet in order to be effective.