There was Kanye making the move, then Nigo did the same. Pharrell has followed suit to form the hypebeast holy trinity by signing a deal with adidas.
Today, Pharrell and adidas announced their long term partnership, but the handwriting’s been on the wall for some time now. Early rumors and whispers were followed by the biggest indicator for most: his Grammy appearance. While most were watching his huge hat, others were jocking what he was rockin’ – adidas on his feet and an amazing, custom leather Firebird jacket by adidas. Since then, he’s been pictured wearing the Stripes footwear and apparel frequently and now an official deal has been sealed.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless.”
While we don’t know what to expect yet, we won’t have to wait long as the first fruits of the new union with arrive in summer 2014 through adidas Originals.