Wearing very special sneakers for a good cause sounds like a win-win situation for all involved. adidas running has partnered with Today’s Natalie Morales, who plans to Cross finish line a custom pair of adizero ‘Boston Marathon’ Boost on Monday, April 21.
Each pair features a Boston Runs as One logo and includes inspirational messages from participating Twitter handles around the world as part of #weallrunboston’s social media activation. Last year, adidas raised and donated more than $1.3 million for One Fund Boston and hopes to continue raising awareness and fostering community by supporting Morales’ fundraising efforts benefiting One Fund Boston and Challenged Athlete’s Foundation.
Friday through Sunday, attendees of the Sports & Fitness Expo will get an early bird opportunity to buy the adidas ‘Boston’ Boost before it’s released this fall for $120.
Correction: The custom Energy Boost 2 was not available for sale at the Expo. However, the adizero Boston Boost,which is a completely different shoe, was available for purchase. Sorry for any confusion.