Back In Black: The Jordan Brand ‘Playoff Pack’

By: 04.02.14

Remember when wearing black kicks on the court meant more than just footwear? Picking black shoes was bold. Brash. A silent challenge to opponents to let them know things were about to get dirty. Jordan Brand’s tapping the color’s mystique with their new Playoff Pack.’

Each pair featured – the Air Jordan XX8 SE, CP3.VII AE, Super.Fly 2 PO, and Melo M10 – comes equipped with premium materials on a black base built to signify the toughness required for the championship drive. Sure, the color is about as rebellious as a tattoo these days. But don’t get it twisted, black’s still menacing and still signifies the wearer’s about that action on the court.

“Using advanced technologies and premium materials, the Jordan Brand delivers its most advanced lineup of footwear as the lights shine on the brightest stage of the game. Lighter and stronger reinforcements are shown in the Super.Fly 2 PO with an injection TPU heel counter and full grain leather eyestay. The CP3.VII AE’s exposed dynamic flywire technology provides a superior lockdown fit and a no-sew construction is integrated for enhanced comfort.

“Strategic color blocking is featured on each shoe in addition to reflective elements for extra shine. The playoff pack incorporates black reflective material, as a nod to the Air Jordan V heritage, and team-inspired colorways.”

The group will debut at Jordan retailers globally on April 9. For additional details, click through to the Swoosh site.













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