Troy Ave – “My Grind” Video

By: 05.27.14  •  16 Comments

With a stark white background and a few pops of color, Troy Ave gives a visual reminder that sometimes the simplest route is the best one in his video for the New York City: The Album standout, “My Grind.” The Brooklyn rapper knows the value of keeping it simple in his own career, relying on hard work, creating an underground buzz, and maintaining a consistently good product instead of cosigns and and the producer of the moment.

With BSB Vol. 4 making the rounds and an appearance on Hot 97’s Summer Jam main stage next weekend–the first independent artist to do so in the event’s history–Ave didn’t take the easy route to stardom, and it’s paying off.

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