It appears this Nike-manufactured Manchester United uniform, unveiled just last week, marks the company’s last for the English Premier League club.
Starting with the 2015 season, adidas will take over as the team’s kit maker, agreeing to pay a whopping $1.3 billion over ten years.
According to the AP:
The deal, worth 75 million pounds ($128 million) a year from 2015, was announced after Nike decided that trebling the cost of its existing 13-year equipment supply contract was not good value for the company.
The eagerness of Adidas to make the United kits is evidence of the durability of United’s brand value despite its worst-ever Premier League campaign.
Adidas currently pays around $50 million a season to Chelsea and Real Madrid, and United could make far MORE from the German sportswear firm than the headline figure of 750 million pounds, which is described as a “minimum guarantee.”
adidas’ deal with United makes it the most lucrative in world soccer. It also puts an end to one of the most visible partnerships in the sport, as Nike’s held the United manufacturing role since 2002. This is the second recent major Nike loss in the English Premier League, as London giants Arsenal start a kit deal with German manufacturers Puma this season.