Enough already Nike. Stop calling these the ‘Hyper Cobalt” Lebron 11 Lows. Everyone knows damn well that these are modeled after Sprite, yet another one of King James’ sponsors. The colorway pops, but all the better that the two companies didn’t co-brand a shoe together. Sprite logos should stay on soda. However, the colors are a welcome combination on gear and kicks though.
Unlike the 10s and 9s, the 11 Lows are a very different shoe from the mids. Fitting issues have been fixed, and Max Air replaces the Lunarlon insole and Zoom unit. Responsiveness takes a hit for a cushier ride and to a certain extent, aggressive aesthetics. Seems almost like Nike is aiming for the demographic that loved the Uptempo line with the full length Air Max technology. It’s going to be a good weekend for Nike basketball. With $50 separating the likes of ‘Bron, Kobe, and KD, it’s a buyer’s market.
The Nike Lebron 11 Max Low ‘Sprite’ releases July 12th for $170.