Anyone who’s ever made a music video knows how much work they require, from both a production and promotional stand-point. If they’re any good, at least. That being said, IshDARR’s recent video album for The Better Life is impressive on numerous levels.
As we’ve mentioned before, the 17-year-old Milwaukee rapper can flat out rhyme and brings grown folk wisdom to each of his releases. Now, to give his old soul some visual substance, he teamed with directors Nick Bilardello and Marcus McFly for this peak into his Midwest world.
Shot with elegance and a keen sense of detail, this clip embodies the rising artist’s opportunistic and wide open lifestyle well, earning IshDARR’s six-track project high grades on the eyeball test. Furthermore, by blending the entire EP into one six-minute visual mix, Ish gains points for both originally and efficiency. Considering most MCs can’t master either of those attributes, the high schooler clearly knows what he’s doing.
After sampling The Better Life above, make sure to download the full project below and support young IshDARR’s proactive mindset.