Spanish soccer powerhouse – fresh off unloading Argentine midfielder Angel di Maria – debuted its third kit today, designed by Japanese designer Yohji Yamamoto, in anticipation of the 2014-15 season.
First, let’s remark on what’s good about this adidas kit: it’s all black. The colors–picked because black is Yamamoto’s favorite–are the inverse of Madrid’s gorgeous and classic home uniform, and will make superstar players like James Rodriguez and Cristiano Ronaldo look all the more opposing when the squad seeks to defend its Champions League title.
But that f*cking dragon on the jersey. I personally feel a lot of different ways about seeing this thing–which adidas PR claims “symbolizes the greatness, glory and power of the club”–but I’ll try to relay my feelings without offending: the dragon makes the shirt look like Real Madrid For K-Mart kids. No joke, I could walk into my parents’ local Wal-Mart and see little Jayden from Grove City wearing something similar to this shirt as he picks his nose and then wipes his boogers on the produce.
What’s that cliche, beauty is in the eye of the beholder? I suppose, and I’m really hesitant to describe my feelings any further since the dragon’s supposed to be a sacred symbol in Eastern Culture. But on the front of the shirt of the most storied club in world soccer it looks really dumb–Ed Hardy dumb. The hypebeasts will buy it hook, line and sinker, but mouth-breathers like me will be left wondering if we just gifted a similar shirt at our 5-year-old nephew’s birthday.
Yohji Yamamoto could’ve utilized the striking black kit way better, and it’s a shame he didn’t. Granted, Madrid probably doesn’t care since the club’s worldwide popularity will make it a money-making hit regardless.
A limited number of Real Madrid’s Yamamoto designed third kits are available now at adidas.