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Rick Rubin’s Ice Bucket Challenge Is The Most Zen Of Them All

By 08.26.14

Words By Ashan

Not to beat the Ice Bucket Challenge to death but music mogul Rick Rubin took the Internet phenomenon to such a level that it would be foolish for us not to mention.

In response to Eminem’s nomination, Rubin took a non-traditional route by filling a whole bathtub with ice to the edge. He then continued by fully submerging himself in the tub while clasping his hands in prayer form- seemingly not giving a f*ck that hypothermia is a very real thing at that point.

In a recording that was shot using all types of filters and effects, as well as some incredibly ominous audio, Rubin managed to turn a lighthearted challenge to raise awareness for ALS into a twisted horror movie trailer. He closed the clip by nominating Frank Ocean, Owen Wilson and Vincent Gallo to also complete the challenge. The only way I see any of those dudes topping Rick is by going full David Blane and freezing themselves.

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TAGSALS Ice Bucket ChallengeEVERYTHING ELSEIce Bucket ChallengeRick RubinSMOKE BREAKVideos

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