adidas didn’t mess around on All-Star Weekend. While most people had their parties on the other side of Canal St. in the outskirts of the quarter, adidas was smack-dab in the middle for their #adidasintheQuarter activation. They provided a nice spot at the W for people to link up and get some refreshments throughout the weekend. When I went back to the media area, I actually randomly bumped into Kareem Abdul-Jabbar just walking by.
For the rest of the fans, adidas had a steady stream of ballers and celebrities making appearances. Damian Lillard, Dwight Howard and 2 Chainz, among others, stopped over for the fans to get autographs and hang out. Shout out to adidas for sending me home with a nice gift bag, too.
Now, if I can just get my hands on one of those nifty All-Star warm-up jackets in a XXL we’ll be straight.
Photos & Captions: adidas
Thursday at #adidasintheQuarter Tips Off with Eric Gordon and Jimmy Graham
“adidas tipped off 2014 NBA All-Star events today in New Orleans with appearances by Eric Gordon of the New Orleans Pelicans and Jimmy Graham of the New Orleans Saints. The adidas NBA All-Star Charity Event included 30 kids from Kingsley House (KingsleyHouse.org) who got autographs from the players at adidas in the Quarter.”
Friday at #adidasintheQuarter with John Wall, Kareem Abdul-Jabbar & Dikembe Mutombo
“adidas in the Quarter ramped up on Friday at 2014 NBA All-Star in New Orleans with events featuring NBA All-Star John Wall of the Washington Wizards and NBA Legends Kareem Abdul-Jabbar and Dikembe Mutombo.
“John Wall surprised 19 year-old Dionel Wiggins of New Orleans at the Exclusive All-Star Photo Shoot Experience with tickets for Dionel to watch Wall compete in the Sprint Slam Dunk competition.
Saturday Events at #adidasintheQuarter with Joakim Noah, 2 Chainz And More
“adidas in the Quarter continued Saturday at NBA All-Star in New Orleans with events featuring hip-hop artist 2 Chainz, NBA All-Star Joakim Noah, Harrison Barnes (Warriors), Tim Hardaway Jr. (Knicks), Goran Dragic (Suns) and Arron Afflalo (Magic). 2 Chainz visited adidas in the Quarter to celebrate the launch of adidas Originals Top Ten Hi “2 Good to be T.R.U.””
#adidasintheQuarter Rocks House of Blues in New Orleans
“The adidas in the Quarter party at House of Blues in New Orleans turned up on Saturday night with a packed house featuring 2 Chainz, Snoop Dogg, Pusha T, YG, DJ Mustard and a special appearance by NBA All-Star and Sprite Slam Dunk champion John Wall of the Washington Wizards.”
Sunday at #adidasintheQuarter with Dwight Howard & Damian Lillard
“Hundreds of fans lined the streets at adidas in the Quarter in New Orleans on Sunday to meet NBA All-Stars Dwight Howard of the Houston Rockets and Damian Lillard of the Portland Trail Blazers.
Dwight Howard celebrated the launch of his new signature shoe, Dwight Howard 4, with an appearance and fan autograph signing at adidas in the Quarter.”