With the playoffs in gear, there’s been a nice fluster of ill NBA-related commercials as of late. And adidas adds to that list with the start of their “Quick Ain’t Fair” campaign. Compiled behind the wacky colored Adipure CrazyQuick shoes* we get to see the fastest cats in the league, John Wall, Damian Lillard, and Jrue Holiday, now known as The Quicks.
Visually, you’re showcased the quick handles of Wall and company, and teased with clips of the new kick on the players and as the arena they are playing in… yeah. Narration is provided by your favorite Harlemite A$AP Rocky, who immortalizes the young’ns over a “Goldie” backdrop, and it’s actually very catchy.
The Crazyquick drops May 1 in five colorways and is available for pre-order today at adidas.com.