By rescuing a shoe set to see the recycle bin, Nike’s pulled a move that made sneaker fiends and collectors very happy. Right before the “Photo Blue” Air Jordan 9 from the Kilroy pack were set to drop, confusion was discovered about the final colors due to a mishap with production. Another version – one with a black sole – was originally created and were set to be destroyed. But after the public saw them, they wanted them.
Enter Nike, turning lemons to sweet lemonade.
“The team associated with the brand love Jordans and none of us felt comfortable destroying a perfectly good product. Instead, we decided to do what Michael himself would have done…identify a challenge and attack it. In this case, consumers are the winners.”
Officially marked as B-Grades because of the mistake, the Air Jordan 9 Retro “Black Bottom” will be available exclusive on Nike.com on Thursday, May 9 at 7PM EST for a retail price of $130.