Branding and hip-hop go hand-in-hand these days. Yet, for every MC overdoing their persona for attention, there are very few artists who turn heads with their packaging.
To prove how important details can be and offer heads something much more than a digital download, BAU Music & the All Is Fair Agency have teamed up with The Alchemist and UK producer Budgie for a boxset concept that’s sure to become the most unique item on any book shelf.
From a music sand-point, The Good Book finds each producer delivering their own collection of sample-based tracks, built specifically from gospel records and occasionally featuring rappers like Action Bronson, A$ton Matthews, Blu and more. But, the really out of the box idea lies in how they’re bringing this powerful project to life.
As we can see above, they made the release into a damn book. How dope is that? Dope enough to justify churning out 1000 limited edition copies, apparently. Plus, to sweeten the deal, the first 50 deluxe versions purchased get a Good Book branded MicroG™ G-Pen. If that’s not enough to cop on March 11 or pre-order, check out the building bravado shown from Prodigy and Roc Marciano on the bone-chilling, Alchemist-produced “In Heaven’s Home” cut below.