Few internet things make me nerd out like Mass Appeal’s Rhythm Roulette series. I’m already the type to look up videos of producers making beats on YouTube. Thus introducing blindly picked vinyl into the beat challenge makes the show’s run a real treat. Watching these cats get unsettled’s the best part since they’re out of their comfort zones and have to uphold their rep in the process.
The results don’t always hit the ears right. Although a few make straight chardonnay out of lemons and these showings make up the best showings. Black Milk and Marco Polo especially stand out considering the samples they worked with. Now, after watching the latest episode with Apollo Brown, I have to say this man’s in contention as one of the series’ top performances.
Apollo’s beat cuts the fat for a hard-hitting flip. The part that kills me about it, however, is the fact that this man made his song sound so clean in what looks like Cool Edit on Windows XP. So he’s essentially looking at the waves, picking his spots and making the beat piecemeal from there: swing and all. The method doesn’t sound too complex but, let me tell you, this style’s certainly not for rap fledglings.
Mass Appeal’s latest Rhythm Roulette makes me recall my struggle-producing teenage years. Memories of tedious chopping into pretty terrible music in Sound Forge and Acid Pro rush back in my mind. Now I’m just shaking my head at how Apollo Brown just waltzes right through this joint.
He essentially told all the Ableton and FL Studio punks to get off his lawn with their new-fangled warping doo-dads and swing meter thingamajiggy’s. Then again, this man’s a pro and the banger’s another day in the office for him. Well done, sir. Well done.
Cred: Mass Appeal