Douchebags that wear headphones around their necks to be cool are in a panic today as it was revealed that Monster will no longer be making Beats By Dre headphones. Apparently, Beats felt that they weren’t getting a fair shake in financial terms with both sides bickering over who deserved the most credit for line’s success (a reported 53% share in a $1 billion headphone market). So after five years, Jimmy and co. have opted not to renew their contract with Monster once it expires later this year.
Where will Beats land? Who knows, but I’m sure companies are already lining up get Beats on their rosters. Dr. Dre had this to say about the situation: “I’m not really focused too much on the Beats situation. Jimmy is doing a lot of that work. As for me? I’m focused on putting the finishing touches on Detox.”
Nah, I’m just f*cking with you. Just wanted to remind you that Detox is never coming out.