With album sales being the only thing consistently under performing in the stock market, it’s getting harder and harder for stores to justify stocking them. Once viewed as bait to lure unassuming shoppers in with their $9.99 price tags, big box shops like Best Buy, Target & Walmart have decided to try out a new lure.
Best Buy plans to allocate less floor space to CDs and DVDs this fall, according to a report of a Tuesday conference call with analysts. No indication was given on the treatment of new release and catalog titles in this latest reduction of CD shelf space. Said CEO Brian Dunn:
“We’ll have another store reset before the holidays, which will include an increase in the space for higher-growth and, in the aggregate, higher-margin categories, like Best Buy Mobile, e-readers and gaming, with a heavy emphasis on new gaming platforms and pre-owned game titles. This will be enabled by our reorganization of the DVD and CD sections. The CD section in particular will shrink in space allotment.”
It took me two different Best Buys and a Target to find How I Got Over, Sir Lucious Left Foot: The Son of Chico Dusty, Trill O.G., The ArchAndroid, The Stimulus Package, Revolutions Per Minute, Thank Me Later & Str8 Killa EP last month while spending a week in Iowa for work. For a second I thought it was just because I was in Des Moines, but I have noticed the music sections shrinking. Then just yesterday I was in Best Buy and I peeped how they had pushed the music section over by the refrigerators and washer/dryer sets, otherwise known as no man’s land.
The extra space created by shrinking CD and DVD sections will help create a space for demonstrations of new motion-controlled video games, Microsoft’s Kinect and Sony’s Move.
Like I said earlier, the bait changes but the game remains the same. Somewhere Steve Jobs is smiling while staring at the new iTunes logo.