Big K.R.I.T. Ft. Rico Love – ‘Pay Attention’ Video

10.16.14 3 years ago 8 Comments

The first song to drop off Big K.R.I.T.’s upcoming Cadillactica, July’s “Pay Attention,” finally gets the visual treatment. Featuring a pair of models, a rhyming K.R.I.T., and a crooning Rico Love, the video alternates between light and dark, singing and rapping, and all the conflicting emotions embedded in Krizzle’s lyrics.

Watch the video above. Cadillactica drops Nov. 11 via Def Jam.

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