C Plus & Ski Beatz – “Build Or Destroy” Video

Contributing Writer

Ski Beatz & C Plus - Build or Destroy Video

If you make your way to C Plus’ Bandcamp, you can find two full length retail albums and over a dozen mixtapes released over the past few years, his YouTube account houses almost 30 videos and he has a clothing and jewelry line attached to his name. It’s all this that makes the title to Plus’ forthcoming collaborative project with Ski Beatz, Late To The Party, all to appropriate. Plus has been around, Ski noticed, but we are just now noticing.

The duo dropped the first video from the project over the weekend with “Build Or Destroy.” The clip, directed by Takeshi Fukunaga, is more short movie than typical rapper rapping into the camera, features a narrative weaving crime, betrayal and greed all into a tight four minutes. Plus goes chorus-less over brooding Ski production and provide the soundtrack to the visual.

Like their 2013 release, The Extra Sessions, Late To The Party was recorded entirely in Ski’s Yonkers, New York, home. The Sacramento, CA emcee and Greensboro, NC beatsmith plan to drop Late sometime later this year.

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