If you thought pop-up ad’s were annoying on the ‘ net, wait until you see this. CBS has placed pop-up ad’s in the latest issue of Entertainment Weekly for it’s new fall line-up. I must admit it’s an ingenious idea, because it will cause people around to look and see what’s going on. And, it’s also has to pull in some good ad revenue for the magazines.
Whether or not it’ll gain traction is yet to be seen. But don’t they know pop-up’s bring virus’? I thought the magazine industry had enough problems already.