How Chance The Rapper’s New Beats 1 Radio Show Sets Apple Music As A Major Player

By: 02.08.16
Chance The Rapper_Beats 1

Apple Music

Count Chance The Rapper as the latest musician added to Beats 1 growing list of artists with their own radio show.

Chance made the announcement while appearing as a guest on Pharrell and Scott Vener’s OTHERtone broadcast over the weekend. “Pretty soon I’m getting my own Beats show,” Chance said when asked if he was joining the Beats family. Although he didn’t provide specifics on when the show would begin airing, his later tweets pointed to its name, WorldWideChicago.

The “Sunday Candy” MC’s move aligns him with the likes of Pharrell, Drake, and, most recently, DJ Khaled in the growing number of rap acts who’ve landed Beats gigs. His move to Apple Music’s radio programming could possibly be something that was in the works for a while. Last May, he and The Social Experiment released SURF through iTunes as a free release, which was touted as the first release of its kind at the time. Whatever deal the two parties worked out for that initial project probably tied into this latest connection between them or it at least planted the seeds. With Beats 1 and Apple Music striking up deals like these with artists, are they the new version of the record label, working with acts as a one-stop shop to produce, distribute and promote projects?

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